Do you know what I realised today? So many people are advocating online marketing as a way of increasing traffic to your website. It’s a great idea - no doubt about it - but doesn’t it seem as though it has become a bit of a mercenary exercise? You know, knock out a few articles, submit them to websites, hopefully increase your ranking (because of the back links) and ergo more traffic.
I realised this morning that this kind of article writing is fair enough but that I really seem to live my articles - it’s more than write what you know - in my case it’s write what you do. Take my Time Management article (available for download from the JTB website!). I practice what I preach. Every morning I ‘go to work’ (ok a short trip down the stairs to the kettle!) and I write my list for the day. As I go through the day I monitor how I am doing on each task and give myself a great big tick when I complete it!
By doing this I can fit more into my day, ensure that my clients’ needs are taken care of to the best of my ability and I finish the day with a real sense of accomplishment, ready and eager to start the next day - knowing what I want to get done.
Ok, ok, I’m definitely NOT perfect and there are days that don’t start this way! But when they do - life is so much easier and organised. In fact, I get such a kick out of it, that I love it when I can help my clients feel less stressed and more organised!
Anyway, getting back to the writing articles thing. Even when I write articles on behalf of clients, I love to help, I take on board their business as much as I can, I do the relevant research, and by the time I finish the article it is usually something I find extremely interesting and believe in to the full - often incorporating any learned knowledge into my business and/or personal life.
So, I guess what I’m saying is that although it can be done, I don’t like to ‘churn’ out articles - who would really want to read those? Writing is a passion and I try to put everything into it - and if that increases my web traffic then great - if not, then at least I have shared some knowledge that I have a belief in or that can help someone else in some positive way.
More soon…… Alex
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